A marketing and telecom platform that helps companies extend their brand by offering custom “** numbers” to connect directly with their target audience — hopefully leading to greater loyalty, efficiency, and revenue — is reaching out to radio and TV station owners with a new way to enhance their visual identity.
At the same time, StarStar Mobile believes it has a tool that can help deliver to broadcast media captive engagements for customers across online and offline channels.
Palm Beach County, Fla.-based StarStar’s service is focused on a custom number designed for smartphones.
While a retailer or brand could use this for easy consumer connection, without the need to remember a 10-digit number, radio and TV stations can now take advantage of the technology.
For radio, it could be a great instant-access point for air personalities and program producers, as well as those in the news and public affairs department.