Learn how Resorts World Casino New York City is using a ** number to initiate conversations with customers through their mobile dial pads while providing Resorts World Casino New York City with access to real-time customer engagement data. For all the details, read the article published in CalvinAyre.com.
New Partnership with StarStar Mobile Allows NYC’s Only Casino to Expand Their Brand and Omnichannel Marketing Strategy With Unique Vanity Phone Number
“Partnering with StarStar Mobile and launching **RWNYC has been a tremendous boost to our efforts to deliver measurable consumer engagement through mobile,” said Michael Savino, Director of Marketing at Resorts World Casino New York City. “With this unique identifying phone number, we are able to better measure the effectiveness of our advertising while increasing awareness in a hyper-competitive marketplace. It’s going to be exciting to see how we can further leverage **RWNYC in the future to boost our loyalty, reward, and other consumer marketing platforms.”
“The gaming/casino space is an ideal venue to demonstrate and leverage the power of a StarStar number,” said Tim Keyes, COO of StarStar Mobile. “Multiple studies have shown that omnichannel customers spend 20% more than multi-channel customers. Now with a ** number call, Resorts World Casino NYC is building a powerful database of phone numbers for future remarketing campaigns, complete with geographic, chronological, and quantitative data.”